BackType

BackType allows you to search keywords across the blogosphere to uncover important conversations that may require our participation, or at the very least, provide you with insight into critical community perspective. — Brian Solis

At BackType, we’ve been thinking of ways to make that easier. Following comments by a particular author a la Twitter was a core feature when we launched, and now you can do the same for search terms.

BackType Alerts lets you follow specific search terms and delivers results to your inbox, feed reader and Dashboard. E-mail updates are available as they happen, or in daily or weekly digests. Use alerts to:

• Monitor your personal and corporate brand and where people are mentioning you, your products and services
• Monitor topics that interest you so you can participate in conversations that are taking place
• Keep up-to-date on your industry and competitors

Create an alert

BackType is a website that lets people find, follow and share comments from across the web. Comments play an important role in social media; there are millions of comments written every single day. BackType’s technology crawls and indexes millions of comments so you can search them by topic or follow those written by the people you care about.

Summary

• BackType gives comments a home where they can be discovered, followed and shared
• BackType lets you search for comments on a specific topic and follow those written by the people you care about
• On BackType, registered users can aggregate all their comments on their profile and they can follow an aggregation of comments written or shared by the people they’re following
• Blogs and other websites don’t need to install any third party applications or plug-ins and comment authors don’t need to change their behavior
• Listening to and participating with customers in online conversations is important to businesses and brands; over 70 percent of social media conversations occur in comments
• BackType search is great for businesses because they can find comments that mention their industry, products, services, competitors, etc

Click here to learn more

(more…)