BackType

Today we rolled out a new look for BackType – one that focuses on real-time, conversational search. Although this update mainly relates to the design of the site, we have made some significant changes to search that we’ll continue to improve moving forward.

Until now, BackType has been widely considered a (blog) comment search engine. As you’ll discover, we’re much more than that. We find, archive and connect online conversations from over a million blogs, social networks and other social media in near real-time. That gives us a unique and comprehensive perspective on what topics, web pages and media people are talking about on the web, right now.

BackType is a real-time, conversational search engine. We index and connect online conversations from across the web in real-time, so you can see what people are saying about topics that interest you.

The new BackType will keep you up-to-date on the topics you’re interested in, surfacing reputable opinions and timely commentary happening around the web. We want to deliver the best search results by measuring the amount and quality of conversation surrounding articles, posts and other web pages.

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We’re happy to announce our latest round of funding from True Ventures, led by Toni Schneider in January of this year. We’re extremely fortunate to have a group of people with such a deep understanding of the needs of an early-stage start-up on board with us at BackType, supporting the vision and direction of our company. With their investment, True Ventures join Y Combinator who funded us back in June, 2008. This marks a significant milestone for us; we’d like to thank you (all our users) for helping us get where we are today.

What’s Next

Since we launched in late August, 2008, we’ve been very focused on providing the best tools for publishers and comment authors to find, follow and share comments whether they appear on blogs or any other social media. Not only have we drastically improved our support and scale, we’ve developed lots of new features, most notably BackType Alerts, BackType Subscriptions and the recent BackType Connect. We built these tools to help you participate in the conversations that you’re interested in.

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BackType allows you to search keywords across the blogosphere to uncover important conversations that may require our participation, or at the very least, provide you with insight into critical community perspective. — Brian Solis

At BackType, we’ve been thinking of ways to make that easier. Following comments by a particular author a la Twitter was a core feature when we launched, and now you can do the same for search terms.

BackType Alerts lets you follow specific search terms and delivers results to your inbox, feed reader and Dashboard. E-mail updates are available as they happen, or in daily or weekly digests. Use alerts to:

• Monitor your personal and corporate brand and where people are mentioning you, your products and services
• Monitor topics that interest you so you can participate in conversations that are taking place
• Keep up-to-date on your industry and competitors

Create an alert

BackType is a website that lets people find, follow and share comments from across the web. Comments play an important role in social media; there are millions of comments written every single day. BackType’s technology crawls and indexes millions of comments so you can search them by topic or follow those written by the people you care about.

Summary

• BackType gives comments a home where they can be discovered, followed and shared
• BackType lets you search for comments on a specific topic and follow those written by the people you care about
• On BackType, registered users can aggregate all their comments on their profile and they can follow an aggregation of comments written or shared by the people they’re following
• Blogs and other websites don’t need to install any third party applications or plug-ins and comment authors don’t need to change their behavior
• Listening to and participating with customers in online conversations is important to businesses and brands; over 70 percent of social media conversations occur in comments
• BackType search is great for businesses because they can find comments that mention their industry, products, services, competitors, etc

Click here to learn more

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