BackType

Twitter has become an increasingly important part of online conversation, especially to us here at BackType. We’re focused on improving the way you discover news online; not only does news sometimes break on Twitter, but billions of reactions to news are now published in 140 characters or less. However, often the vast majority of reactions were RT-ed or come from Twitter bots; those reactions can be pretty uninteresting, even spam-like.

In pursuit of creating the best search engine for news and opinions, we built technology to discern between the interesting and non-interesting tweets so we can show you the best tweets reacting to news in our search results:

Today, we’re releasing the feature across our website as well as in widget and WordPress plugin forms to help bloggers/publishers deliver the same value to their readers. In fact, the plugin is running right here on this blog underneath each post: it will show you the best reactions from Twitter; if we haven’t found any yet, it lets readers tweet directly from the widget.

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Last week, we released a WordPress plugin and widget called Tweetcount:

Tweetcount allows you to display the number of tweets your posts receive, and lets readers retweet the page they’re on.

In addition to supporting awe.sm, Tweetcount now lets you choose from a variety of URL shorteners: Bit.ly, Su.pr, Digg, TinyURL and more! If you set bttc_short_url using javascript or WordPress’ custom fields for the widget and plugin, respectively, you can actually use any pre-shortened URL you like. As mentioned in our initial release, bt.io and awe.sm-powered shorteners will send click data to Google Analytics.

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Today, we added a new offering for publishers: a WordPress plugin and widget called Tweetcount. Tweetcount allows you to display the number of tweets your posts receive, and lets readers retweet the page they’re on. We wanted a button for our blog and decided we’d be happier creating one ourselves. It’s running on this blog in “small” mode.

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