BackType

Today we rolled out a new look for BackType – one that focuses on real-time, conversational search. Although this update mainly relates to the design of the site, we have made some significant changes to search that we’ll continue to improve moving forward.

Until now, BackType has been widely considered a (blog) comment search engine. As you’ll discover, we’re much more than that. We find, archive and connect online conversations from over a million blogs, social networks and other social media in near real-time. That gives us a unique and comprehensive perspective on what topics, web pages and media people are talking about on the web, right now.

BackType is a real-time, conversational search engine. We index and connect online conversations from across the web in real-time, so you can see what people are saying about topics that interest you.

The new BackType will keep you up-to-date on the topics you’re interested in, surfacing reputable opinions and timely commentary happening around the web. We want to deliver the best search results by measuring the amount and quality of conversation surrounding articles, posts and other web pages.

The New Look

The redesign is focused on search; our search engine results pages show results from BackType as well as a stream of updates from Twitter.

What’s next?

We have a lot of work to do to improve the quality of our search results. This redesign is the first of many improvements that refocus BackType on the search and discovery of new ideas, opinions and information in real-time. Here’s a sample of what’s to come:

• Continuous improvements to search
• Real-time updates to search results
• Trending topics
• Advanced search

We want your feedback!

Please let us know what you think about the redesign. Your feedback’s important to us and will help us decide what changes we make to the service.

Tags: backtype, conversational search, Real-Time Search, Search Engine

This entry was posted on Friday, August 21st, 2009 at 9:25 am and is filed under Announcement, search. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.