Aug 11th On Republishing Comments
Given the recent uproar against Fav.or.it republishing both stories and comments on their service alongside advertisements, we thought it would be a good idea to explain what we’re doing and how it’s different.
Motivation
Our service was created mainly to attribute comments to their authors: to remix comments, not replay them. Comments on BackType are shown in an entirely different context - by topic and by author. We’re trying to boost the incentive to write (good) comments so individuals and businesses can contribute to their reputation and brand, respectively. It’s our belief that conversations should not be fragmented; they should be complements to the original thought or post where they can inspire further dialog - to reward the content creator.
In summary:
- We don’t (re)publish posts - we link to them
- We don’t attempt to relocate or divert the conversation
- We always link back to the comment; in fact, we encourage it so the reader is able to digest the comment in its original context and join the conversation
We are constantly looking for ways to help bloggers and content creators. Feel free to contact us: give us feedback and suggest ways in which we can help build your community and drive traffic to your property.
tfl says: 
Mathew 
Tom 
