Aug 27th Introducing BackType

BackType is a website that lets people find, follow and share comments from across the web. Comments play an important role in social media; there are millions of comments written every single day. BackType’s technology crawls and indexes millions of comments so you can search them by topic or follow those written by the people you care about.

Summary

  • BackType gives comments a home where they can be discovered, followed and shared
  • BackType lets you search for comments on a specific topic and follow those written by the people you care about
  • On BackType, registered users can aggregate all their comments on their profile and they can follow an aggregation of comments written or shared by the people they’re following
  • Blogs and other websites don’t need to install any third party applications or plug-ins and comment authors don’t need to change their behavior
  • Listening to and participating with customers in online conversations is important to businesses and brands; over 70 percent of social media conversations occur in comments
  • BackType search is great for businesses because they can find comments that mention their industry, products, services, competitors, etc

Click here to learn more

About BackType
BackType lets people find, follow and share comments from across the web. BackType was founded by Christopher Golda and Michael Montano; it received funding from Y Combinator in June, 2008.

BackType, Inc is a privately-held consumer Internet start-up based in Mountain View, CA.

Contact
E-mail: hello [at] backtype [dot] com
Twitter: @backtype
Phone: (415) 830-6351

Track comments about BackType: http://www.backtype.com/comments?q=backtype
Track posts about BackType: http://www.technorati.com/search/http://www.backtype.com/
Track tweets about BackType: http://search.twitter.com/search?q=backtype

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19 Responses to “Introducing BackType”

Hey Guys, looks like a great service to me. A kind of “Comments 2.0″. A comment aggregator by user must have a huge potential. It looks like you're not yet indexing our blogs in Dutch. Yep that's across the Ocean ;-) .

Mike Montano says:

Thanks for the kind words. We're working hard to add blogs and I'd love to get started on Dutch blogs – I'm half dutch (although I can only know the bad words). Feel free to send me an email at mm [at] backtype [dot] com or visit http://www.backtype.com/contact and let us know what blogs you comment on so we can add them to BackType for you.

AllInOne says:

Hi,

Looks very usefull to me.
One (hard ;-) ) question for you (to help me to better understand your service and decide which one I should use): how do you position yourself compared with services like co.ments.com or cocomment.com that both track conversations and help users to follow/share conversations ?

Thanks.

golda says:

BackType doesn't require the installation of any browser plug-ins, etc. You simply visit our site and follow the people or topics you're interested in.

Co.mments.com lets you track comment threads for individual posts if you bookmark them.
CoComment lets you track comment threads for individual posts through a browser plug-in.

They are quite different. Hope that helps.

Thanks for the comment.

AllInOne says:

Thanks a lot for your very quick answer. That rocks ! ;-)

However, as I want to track conversations, I do not see any issue in installing a browser plugin. But I understand it might be a problem for some people.

Now, I'm not totally sure I understand how you will know I want to track a particular conversation. Can I notify your service that I want to do so or are you monitoring the millions of conversations happening on the web ? (blogs, media sites, ….)

golda says:

If you're looking to track select conversation threads, I think the other services you mentioned are a better fit for you.

BackType is really about:
- Following comments by topic (via search)
- Following comments by author (via profile)

If you want to follow a specific conversation, BackType simply links to the blog where the conversation is taking place.

Good luck :)

AllInOne says:

Got it.
True, my main goal is to track conversations I'm participating in. So I was wrongly oriented to your service.
But I will still have a deeper look at the features you mention. Seems to be very interesting.

saud says:

very good service
and thanks to add my site

one qustion
why it took long time to track a comments in my site ?

Tony Bain says:

Hello, just a suggestion. Maybe enter some more information about what happens next once you signed up. I created an account, added my posting URL's and then waited for something to happen. I am not sure if it is going to find all my existing comments or just future comments, and if it does find existing comments how long it will take. Apart from this, looks like a useful tool

Mike Montano says:

Good call, we'll make that clearer.

Thanks for the feedback.

Hypnosis Network says:

I agree – I just signed up and have no idea how to get my comments published even though I have entered my blog

Maddy says:

I cannot even imagine how you would go about achieving something like this!
Best wishes

jeffisageek says:

Just discovered the service when i saw it has been added to friendfeed. signed up and playing around with it now. looks good so far….I like the concept.

Has read with the pleasure, very interesting post, write still, good luck to you!

It's a great feature, we can do “make friend with comment” and also follow our competitor or friend using backtype. Thanks

Proxy says:

Looks a great service!

best wishes

VelvetBlues says:

Yeh this is a great service and it spreads like wildfire.

JohnyPage says:

this is great service

Web Design says:

looks like something a little bit similar to Discuss itslef where we can follow people, but finding comment looks like the service, We feel fine, where it gathers comments with some particular feelings or phrases. The added feature in blacktype makes it a good thing to get adapted too. I agree with the industrial part, than can be a great tool for marketing, better than other stuff we use to find relative comments.

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